View Full Version : Top Ten Ford, Lincoln And Mercury Web Sites

04-29-2007, 02:00 AM

According to the J.D. Power and Associates 2006 New Autoshopper.com Study TM, new vehicle buyers are relying on manufacturer Web sites for information more than ever. Their research shows that while visits to independent or third-party automotive Web sites are generally holding steady, a record 87 percent of new vehicle buyers visit at least one manufacturer site.

The Ford brand’s main portal for consumer product information is:www.fordvehicles.com. Recently upgraded to enhance the customer experience, the site receives more than 5 million visitors per month. Beyond that, Ford’s digital marketing efforts extend to multiple areas of consumer interest, making it easy for customers to find product information no matter their interest. A further sampling of innovative Ford, Lincoln and Mercury Web sites is below:

www.syncmyride.com – The launch site for the innovative Ford Sync entertainment and communications system provides a movie-like experience which highlights all of the functions and capabilities of this Ford-exclusive technology. Demonstrating an animated consumer experience of a woman heading out for a night with friends, the Ford Sync Web site showcases features such as Bluetooth connectivity, voice recognition and control of cell phone and MP3 player, along with the system’s ability to receive and read incoming text messages to the driver.

www.fordflex.com – Launched in early April as the cover was pulled off the 2009 Ford Flex, this new Web site shows how the all-new, three-row crossover from Ford went from concept to reality. The bright, easy to navigate site reminds visitors that “the best part of going somewhere is in the going.” Of particular interest is an interactive timeline through which team members bring the Ford Flex design and development story to life, sharing some surprising influences – such as the role played by a 1954 Electrolux vacuum.

www.fordvehicles.com/hybrid -- The Web page marks the return of Ford’s ‘green’ spokesperson, Kermit the Frog. Kermit reports ‘live’ from the Internet, introducing visitors to the new 2008 Ford Escape Hybrid. The celebrity spokesfrog will take visitors to each of the different content elements on the site, including explanations of how hybrid technology works, tips on how to be ‘green,’ and the key features of the new Escape Hybrid.

www.lincoln.com/reachhigher -- With four new products in the showroom for 2007 – Lincoln MKZ, Lincoln MKX, Lincoln Navigator and Navigator L – Lincoln is delivering an online experience as rich as the interior of its vehicles. Loaded with lush animation and set to an original soundtrack, Lincoln’s Reach Higher site is designed to give visitors the sense that they can almost reach out and touch the vehicles. Using the latest in computer-generated imagery (CGI) technology, the site offers visitors the chance to explore the exterior and interior of each vehicle and view video presentations of major features to learn how they function.

www.fordracingparts.com -- For an enthusiast with time, the Ford Racing Performance Parts Web site is a virtual holiday. There is something for every performance nut who visits the site, from how-to tip sheets and crate motors to classic cars and apparel and accessories. The supply of performance parts for Mustangs alone is seemingly endless. Make sure to check out the ‘Wheel Pit’ where customers can choose the model car that they drive and digitally swap wheels to find the ones that suit them best. Visitors can even change the vehicle color to match the color of their own car.

www.mercuryvehicles.com – Recently redesigned, the Mercury Web site is all about reaching out to its savvy customer base. Visitors to the site experience large lifestyle-focused images of the Mercury vehicles and are encouraged to engage in a ‘360 Lifestyle Tour’ of the 2008 Mercury Mariner and 2007 Mercury Milan. Instead of traditional 360-degree vehicle images found on more traditional manufacturer sites, the 360 Lifestyle Tour features cutting-edge technology that puts the viewer in the middle of the action and allows rotation of the entire field of view for a three-dimensional feel. Viewers also can change the time of day to experience different scenes of morning, afternoon and evening.

www.boredomhurts.com – Colin Padden, a student on his way to becoming a doctor, blogs about his concern over the nationwide epidemic of boredom. He provides evidence of this epidemic with the use of a boredom tracking radar system and through the help of visitors who can upload their own video testimony of boredom – such as one girl who modifies the look of her face with tape while at work. Luckily, there is a cure for boredom in the 2008 Ford Escape. Through ‘boredom intervention’ videos, visitors are treated to several scenarios of people being saved from boredom with the help of their friends and a new Ford Escape.

www.svt.ford.com – The home for Ford performance enthusiasts, the Ford Special Vehicle Team (SVT) Web site features news and content that can’t be found anywhere else. Visitors can get all of the technical specifications on the 2007 Ford Shelby GT500, including a comparison against the original 1968 Shelby GT500. In the ‘Colors’ section, visitors can choose the exterior color and stripe combination that suits them best.

www.insidesuperduty.com -- Ford trucks take on some of the toughest, most brutal jobs in the country on a daily basis, proving that “Built Ford Tough” is more than just a tagline. This Web site profiles truck customers putting the new 2008 F-Series Super Duty through its paces on the job. Among the toughest are workers at BP’s Alaskan oil field who test prototypes in one of the coldest, most remote Arctic locations as part of the grueling Ford truck testing regimen. And, of course, customers can look under the skin of the new Super Duty to see how the truck is made tougher, part by part.

www.mydream.tv – Lincoln’s ‘Dreams’ Web site taps into target customers’ pursuit of their dreams and creates a community to help them achieve their goals. Visitors can watch or read stories from experts who have achieved their dreams, such as completing a triathlon or publishing their own book. In these stories – 25 of which are told through short films – the dream achievers will provide inspiration, encouragement and advice to others who strive to fulfill similar dreams. Like-minded ‘dreamers’ can join social networks to share tales, trials, and triumphs of their endeavors.

Sorry but SVTCobraClub.com is not one of them :( but.......