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cobrabitn
01-18-2008, 09:52 PM
NEW FORD F-150 NAMED AUTOWEEK’S “MOST SIGNIFICANT” VEHICLE OF 2008 NORTH AMERICAN INTERNATIONAL AUTO SHOW

DETROIT, Jan. 17, 2008 – The editors of AutoWeek have picked the 2009 Ford F-150 as the “Most Significant” vehicle of this year’s North American International Auto show at their annual Design Forum held last night in Detroit.

Editors of the automotive magazine said that based on the ample number of significant Ford vehicles at the show, the decision to select just one was “tough.”

The magazine reported that, “from the Explorer America, a unibody-constructed, friendlier sport/utility vehicle, to the Verve, the best-looking small car Ford has built for America in generations; the F-150 is Most Significant for what it means not only to the company but to the American ethic. The F-150 is Ford tough - and so was this decision among quite an impressive lineup of products Ford has on display."

“We’re very pleased that AutoWeek’s selected our new 2009 F-150 as this year’s most significant vehicle at the show,” says Patrick Schiavone, design director Ford Trucks. “It’s exciting to begin the launch of the new F-150 with media honors, and it further recognizes the work we put into understanding our customers and always delivering the best truck on the market.”

The new 2009 Ford F-150 offers the most capability, most “smart” features and most choice in the full-size pickup market. F-150 is new from the inside and out - from its segment-first features, tough new exterior, more spacious, flexible and refined interior and unparalleled choice of cab styles and trim levels - including a new Platinum series that redefines truck luxury. The addition of Platinum brings Ford to 35 unique F-150 configurations.

F-150 expands its capability by adding more usable interior space to the SuperCrew model, a stronger, lighter frame - which provides improved horsepower and fuel economy - and more standard safety features than previous models.

The F-Series, America's best-selling truck line for 31 years, turns 60-years-old this year. Since its debut in 1948, Ford has built more than 33 million F-Series pickups. Today, Ford has more F-Series pickups on the road with 250,000 miles on them than anyone else in the truck business.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding the company and its products visit www.ford.com.