View Full Version : New Honda Commercial

03 cobra toy
05-29-2003, 03:18 PM
No I don't like rice ! But this is a great commercial.......

New Honda Commercial in the U.K.
There are no computer graphics or digital tricks in the film.

Everything you see really happened in real time exactly as you
see it. The film took 606 takes. On the first 605 takes, something,
usually very minor, didn't work. They would then have to set the
whole thing up again. The crew spent weeks shooting night and day.

The film cost six million dollars and took three months
to complete, including a full engineering the sequence. In addition,
it's two minutes long so every time Honda airs the film on British
television, they're shelling out enough dough to keep any one of us
in clover for a lifetime. However, it is fast becoming the most
down loaded advertisement in Internet history.

Honda executives figure the ad will soon pay for itself simply in
"free" viewings (Honda isn't paying a dime to have you watch this

When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation -- including the costs.

There are six and only six handmade Accords in the world. To the
horror of Honda engineers, the filmmakers disassembled two of them
to make the film. Everything you see in the film (aside from the
walls, floor, ramp, and complete Honda Accord) are parts from those
two cars.

The voice-over is Garrison Keillor.

When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh! And about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial. Go to:


05-29-2003, 06:19 PM

I could do that :D

05-29-2003, 11:25 PM
Damn Ricer's got to think of EVERYTHING don't they. ;)

It's a kewl commercial. :thumbsup:

05-29-2003, 11:56 PM
One of the best Rube Goldberg machines I've ever seen:thumbsup: :thumbsup: :thumbsup: :thumbsup: :thumbsup:

05-30-2003, 01:17 AM
Cool commercial, especilly knowing it was real, no computers..